Sweets for the Sweet: Sweeteners in ConfectionerySweets for the Sweet: Sweeteners in Confectionery
While consumers love their confectionery treats, many who indulge are limiting their consumption out of concern for their health. The industry must take stock of consumers' changing demands for sweetsthe same taste profile but with a better-for-you lineup of sweeteners. Takeaways include: *Why confectionery companies must take a long view of the market and how consumers' views on health will impact growth. *Understanding the role of sugar alcohols, high-intensity sweeteners and nature-made sweeteners in confectionery products. *Who is consuming these sweet treats and what types of products are they buying?
July 21, 2015
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Market Watch: Global Confectionery Trends
Many who indulge in sweet treats are limiting their confectionery consumption out of concern for their health and wellness. This rising health-consciousness is spurring demand for products with natural attributes.
The confectionery industry is facing a growing demand for treats that offer the taste people have grown to love without the adverse health effects theyre looking to avoid. Thankfully, there is a burgeoning palette of ingredients from which candy makers can paint a new picture of sweetness.
The Last Bite
Food product designers are paying attention to the trends and taking advantage of strategies and information to develop sweet confectioneries with consumer-approved sweeteners.
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