LAS VEGASNaturex will unveil a new maca product in its portfolio of natural sexual performance solutions during the SupplySide West show. Macador™, a product derived from genuine maca, is the first maca extract to be standardized to amino acids.
Sexual health is a niche market, but it has experienced significant development in previous yearsits reported growth rate in 2013 was 14 percent worldwide, according to Euromonitor data, making it one of the most dynamic categories in the U.S. food supplement market.
“Amino acids are markers that help us to guarantee we provide constant quality from one batch to another," said Antoine Bily, R&D director at Naturex. “They are also part of the full-spectrum of actives that play a role in the overall efficacy of Macador for libido."
In a pilot human study, the subjects showed a significant improvement in libido and sexual desire compared to placebo after consuming Macador for two weeks.
Last month, Naturex unveiled new developments in its sustainability program by revealing the targets set out for the coming years through its Pathfinder report.