The color of a food or beverage plays a large role in the success of a product because color not only makes a product more attractive, but it can affect how consumers perceive its taste.

August 19, 2014

1 Min Read
Carotenoids for Color

The color of a food or beverage plays a large role in the success of a product because color not only makes a product more attractive, but it can affect how consumers perceive its taste. Bottom line: getting color right is crucial. And carotenoid-based colors can go a long way to making that happen.

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