Building the foundation today for a healthier tomorrow with Balchem – infographic

Today’s consumers are taking their health into their own hands and practicing preventative self-care. The longevity category is relevant across demographics, each seeking unique health benefits. Millennials are more devoted and focused on their health than ten years ago, according to our Consumers' Redefined Path to Wellness webinar. GenXers are seeking health benefits like vitality and energy while Baby Boomers look to sustain overall health and are interested in pursuing an active lifestyle.

To learn more about the longevity consumer and their needs, view our latest infographic here: