While it’s a trend, interest in plant-based eating is a macro trend that’s not going to stop anytime soon. I think we’ll continue to see growth of plant-based ingredients across all food segments, said Ed Dudley, director of technical and...
An aging population and interest in long-term mobility will drive the joint health supplement market to a 6.6% annual growth rate over the next five years. Formulators have a wide range of substantiated ingredients from which to choose to develop...
Once dominated by sports drinks, today’s functional beverage category includes everything from enhanced waters and cold-brew coffees to ready-to-drink (RTD) teas and juices. More importantly, consumers now thirst for clean label and reduced sugar...
Recently, it seems consumers are moving on from their concerns about fat and taking a closer look at their sugar intake.
Packaging is typically responsible for the first impression of a product and brand, charged with attracting the consumer’s eye—but also instantly communicating value system, benefits, features and humane commitment. Brand marketers must wrestle...
Sleep and stress can be viewed as two sides of the same coin, and indeed consumers are increasingly viewing sleep deprivation and stress as intrinsically linked.
A shift from anti-aging to healthy aging, along with a considerate formulation and marketing strategy, can help healthy aging brands achieve market success.
