Takeaways for Your Business:
• Sales of synbiotics, a prebiotic and probiotic combination, are anticipated to grow 16% by 2020.
• Top consumer motivators for purchasing probiotic products are well-being, digestion and immunity.
• The number of colony-forming units (CFUs) and strains of probiotics can help differentiate a product.
For more on the complex and evolving world of probiotics, register to attend: Extending Your Reach in the Probiotics Space; Saturday, Oct. 19, 8:30 to 11:30 am at SupplySide West
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