Unboxing everything about packaging
Consumers are demanding more information about products, and they want environmentally friendly packaging—which often means the use of less material, and thus, reduced space for messaging. Technology is providing some leeway, as the use of QR codes and augmented reality allows brands to connect with shoppers directly in the grocery store. Online retail provides additional challenges and opportunities, with a need for packaging that’s visibly attractive and sustainable, yet sturdy for shipping, all while providing a positive user experience.
Takeaways for your business
• Millennials are driving many of the demands on packaging, with 43% desiring on-the-go options.
• True environmental friendliness goes beyond waste reduction and into transporting products.
• New food packaging technologies are allowing for longer product shelf life.
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