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Packaging dream: Shifting from waste to resource – podcastPackaging dream: Shifting from waste to resource – podcast

Thrive Market’s Jeremiah C. McElwee discusses the brand’s goal on finding the best packaging solution for its natural products.

Sandy Almendarez

September 11, 2019

Increasing the amount of recyclable packaging is currently the best solution to the natural product industry’s contribution to landfills, according to Jeremiah C. McElwee, senior vice president of merchandising and product development, Thrive Market. But the goal is to one day offer a package that benefits the environment and consumer, rather than being garbage. Packaging can one day be regenerative rather than sustainable or destructive. In this podcast with Sandy Almendarez, editor in chief, INSIDER, McElwee discusses his passion for finding a packaging solution. They cover:

  • The balance that brands need to find between affordable products and packaging innovations that haven’t reached economies of scale.

  • The ways Thrive Market reduces its incoming and outbound packaging materials.

  • The problem with compostable and bio-based packaging.

Learn more about packaging from McElwee at the SupplySide Workshop: Sustainable, Safe and Sanctioned Packaging for CPG Brands on Friday, Oct. 18, 2019 at 9 a.m.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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