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Supplement delivery formats: A rapidly diversifying landscape

Learn about the changes in delivery formats for dietary supplements and what it means for your business.

Jon Benninger

June 23, 2022

In the collective consciousness, dietary supplements are pills. But in recent years, pills have been eclipsed by non-pill formats. Join Nutrition Business Journal’s Senior Industry Analyst Claire Morton Reynolds and Editor in Chief Rick Polito, as we discuss the findings in NBJ’s latest (and first) Delivery Format Report.

In this in-depth discussion you’ll learn:

  • What’s changing in delivery formats and what it means for your business

  • The growth rate for gummies through 2024

  • How changes in consumer preferences impact product development

About the Author(s)

Jon Benninger


Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal. Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry.

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