Sponsored By

Natural carotenoids for health & well-being in the new normal – webinarNatural carotenoids for health & well-being in the new normal – webinar

Explore the differentiating opportunities carotenoids can offer not just as coloring, but with benefits matching the needs of today’s consumers in the areas of exhaustion, immune fitness and metabolic health.

March 17, 2021

3 Min Read

Now on-demand

The pandemic continues to wreak havoc on the lives of consumers and our economies. Consumers are adapting and looking for new solutions to support a healthy lifestyle. A strong immune system remains paramount but new lifestyle patterns - due to, for example, the closure of sporting facilities, the home office situation, homeschooling etc. is leading to more sedentary times - pushing other health concerns to the forefront.

Join this webinar with BASF for a discussion about carotenoids as health ingredients and their health benefits, founded in science which alone or in combination with other health ingredients, help consumers better take care of themselves and their families.

In this webinar, the speakers will,

  • Share insights on the important shift in consumer health concerns, pre & post-COVID 

  • Explain what carotenoids are, and why are they are so important to overall health & well-being 

  • Present the multi-faceted benefits of naturally sourced beta-carotene and lutein in supporting the consumer health focus areas of exhaustion, immune fitness & metabolic health 

  • Share relevant application concepts & ideas using our high quality & naturally sourced ingredients


Francine Schoenwetter
Content Marketing Director, Informa Health & Nutrition



Ute Obermüller-Jevic, Ph.D.
Global Scientific Marketing Human Nutrition, BASF


Dr. Ute Obermüller-Jevic holds a Ph.D. in nutrition science from the University of Hohenheim, Germany, with post-doctoral research at UC Davis, CA. She joined BASF in 2002.  Drawing upon her more than twenty-five years of experience in research on micronutrients and human nutrition, she is the scientific subject expert in the BASF Human Nutrition business for the important area of vitamins and carotenoids. 

John Foley
Technical Services, North America, Human Nutrition, BASF


A science focused beverage and dietary supplement industry veteran, John holds an M.S. in Food Science from the University of Massachusetts Amherst. John's technical services and R&D experience provide B2B support for varied technical and nutritional aspects of food and beverage fortification and coloration. His demonstrated expertise in food science, anti-oxidants, polymers, GMP, and emulsions support problem solving and marketing requirements for brand product developers and marketers within the dietary supplement & food & beverage industries. He is a co-creator of various Vitamin E products and brings specific expertise to beta-carotene & antioxidant applications.


Shawn Lee
Global Commercial Marketing Human Nutrition, BASF


Shawn leads the Regional Commercial Marketing team for BASF Human Nutrition globally, and holds the dual responsibility for the digital transformation of the business. He is passionate about collaborating with business partners across categories to bring quality nutritional solutions to the market. A seasoned marketer with eighteen years of end-to-end marketing experience in leading global health & nutrition companies, he has developed and launched various new businesses, brands & products in more than 15 markets within the Asia Pacific, Middle East & European regions. Shawn holds a Bachelor’s degree in Sociology from the National University of Singapore.


Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 47,000+ members. Yes, it's completely free.

You May Also Like