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Why New Functional Foods FailWhy New Functional Foods Fail

The global functional food and beverage category is booming. But not all functional foods and beverages succeed. Learn what the reasons are behind the failed attempts.

June 24, 2014

1 Min Read
Why New Functional Foods Fail

What are the reasons behind a failed new functional food or beverage? Is it the taste? The texture? Or perhaps, it has something to do with the marketing of it? Whatever the reason, one thing is for sure, not all products succeed.

Download this Infographic to learn what the 12 reasons for failure are in the functional foods and beverage market.

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