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The personalized nutrition industry: From disruption to maturation

Listen in to hear a discussion about the contents of NBJ’s Personalized Nutrition Report and the future of personalized nutrition.

Jon Benninger

July 20, 2022

Personalized nutrition, from supplement subscriptions based on online quizzes to DNA testing for building customized nutrition programs, stormed into the nutrition industry in recent years, eliciting predictions of complete disruption. Such an overhaul has not happened, and the predictions have quieted. Still, personalized nutrition grows and indeed influences the industry. This is not the end of a fad. Instead, it is the maturation of a legitimate change-maker among a vastly growing dietary supplement industry, marked by notable acquisitions.

Join Nutrition Business Journal’s Industry Analyst Erika Rommel and Content & Insights Director Bill Giebler, as they discuss the contents of NBJ’s Personalized Nutrition Report, including insights from consumer research—of both personalized users and non-users. Beyond the numbers, we'll be discussing where we see it—and the other moving pieces of the industry—going in the coming years.

About the Author(s)

Jon Benninger

Informa

Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal. Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry.

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