Nutrition Business Journal presents: Women’s Health Report – webinarNutrition Business Journal presents: Women’s Health Report – webinar

Time: Tuesday, Dec. 12 @ 1:00 p.m. ET

Women are responsible for more than $2 trillion in healthcare spending every year, but supplement brands haven’t paid much attention to their needs until recently. Supplements are finally moving beyond “shrink it and pink it” strategies to create products designed specifically for the female body. Companies are addressing previously stigmatized conditions like menopause and making moves into mood, mental health and stress management, which are top concerns for about half of all women. Join us live as NBJ Industry Analyst Erika Craft and Senior Editor Robyn Lawrence discuss the recently released Women’s Health Report, which delves into the market and the opportunities this segment presents.

Host:

Jon Benninger
VP Health & Nutrition, SupplySide

Speakers:

Erika Craft
Industry Analyst, Nutrition Business Journal

Erika Craft, industry analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Craft holds a bachelor’s in science in marketing from Salisbury University and a Master’s in Science degree in marketing, with a focus in analytics, from the University of Texas at Dallas.

Robyn Lawrence
Senior Editor, Nutrition Business Journal

The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content.