INSIDER Earns Folio:'s B2B Editorial Team of the Year Award

INSIDER's team of intelligent, effective and dynamic editors was named B2B Editorial Team of the Year from Folio:.

Sandy Almendarez, VP of Content

November 5, 2015

1 Min Read
INSIDER Earns Folio:'s B2B Editorial Team of the Year Award

INSIDER’s team of intelligent, effective and dynamic editors was named B2B Editorial Team of the Year from Folio:. Folio:’s annual awards program spans all corners of the magazine publishing industry, recognizing the best in editorial and design.

For 20 years, Natural Products INSIDER has served the nutrition industry, and in the past five years, INSIDER—and all of publishing—had to evolve to respond to a changing market for content. The B2B audience is looking for quality content from a trusted brand delivered in myriad ways.

INSIDER produces many different assets, from reports to digital and print issues, documentaries, videos and more. This content drove continued engagement our audience, which has grown in five years from zero registered users to more than 25,000.

I touted our great team in a previous blog about us getting the nomination; check that out to learn why the judges chose us.

I'm also happy to note that our great team is growing with INSIDER’s expanding scope in 2016. INSIDER is integrating Food Product Design, bolstering our food and beverage contact. With that, we’ll gain managing editors Judie Bizzozero (who has been at Informa/Virgo Publishing for 26 years!) and Alissa Marrapodi (who’s worked on nearly every product the Health & Nutrition network has produced).

Please join me in congratulating the INSIDER editorial team in our success!

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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