Working with contract manufacturers for powder supplements

With double-digit growth projected for the powdered supplement category, brands need to be agile with product innovation.

Brenda Porter-Rockwell, Brenda Porter-Rockwell

December 6, 2018

1 Min Read
Working with contract manufacturers for powder supplements

Powdered supplements are projected to experience a 10.8 percent compound annual growth rate (CAGR) from 2016 to 2024, according to a 2018 report from Grand View Research.

Whether a brand wants to test the waters of a trending market with a seasonal flavor or to see what a concept product may look, feel or taste like, a contract manufacturer may be the best resource. This is especially true when a brand is in a growing category like powders.

Outside partners can help brands better understand the landscape for powdered supplements. Contract manufacturers experienced in powders should understand how to best address formulation concerns, be able to test to specified requirements and be able to meet reasonable times to market.

Finished brands looking to capitalize on this market must ensure their products are safe, efficacious and appealing to consumers. This is a line in the sand that can’t be crossed. Brands can look to contract manufacturers to better understand the landscape for powdered supplements based on facts gleaned from their partners’ research and solid industry experience.

To help brands deal with formulation concerns, contract manufacturers tailor their expertise to the individual client instead of taking a one-size-fits-all approach. For instance, contract manufacturers help brands navigate the complex testing requirements required by GMPs (good manufacturing practices).

Appropriate time-to-market estimates reflect the uniqueness of the powder, the complexity of the formulation, raw material availability and the quantity requested.

To take advantage of the rapidly changing landscape, contract manufacturers state they can help customers tap into the pulse of consumer preference.

This is an excerpt from the article, “No fluff: The market for contract manufacturing powders.” To read the complete article, download INSIDER’s Contract Manufacturing: Powders digital magazine.

About the Author(s)

Brenda Porter-Rockwell

Brenda Porter-Rockwell

Brenda Porter-Rockwell has a diverse background writing about nutraceuticals and healthy foods for a variety of trade and consumer publications, both print and online. She lives in North Carolina and can be reached at [email protected].

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