Weighing InWeighing In
As people around the globe struggle to control their weight, dietary supplement companies are making big gains. Download this Digital Issue to discover the research behind top ingredients, delivery systems and marketing tactics for successful weight-management supplements.
May 30, 2014
As people around the globe struggle to control their weight, dietary supplement companies are making big gains. Vitamins and supplements aimed at weight loss recorded nearly US $780 million in sales in 2013a whopping 16-percent increase from the previous year. Download this Digital Issue to discover the research behind top ingredients, delivery systems and marketing tactics for successful weight-management supplements.
Table of Contents
Viewpoint: Scaled Efforts
Weighing the Research
From the Dr. Mehmet Oz-endorsed raspberry ketones to the old standby protein, key weight management ingredients are scientifically proven to help stave cravings and shed pounds.
The Weight of a Delivery System
The weight segment's growth does not come without challenges. Consumer trends and activity, and formulation issues impact delivery system selections.
FTC Hammers Weight-Loss Marketers for Unsubstantiated Claims
Since 2010, FTC has collected nearly $107 million in consumer restitution for deceptive weight-loss claims, according to Richard Cleland, the assistant director of FTCs Division of Advertising Practices.
What's in Your Weight-Management Product?
Responsible industry works diligently to inform consumers on choosing clean products and help them understand adulterated products are not legal supplements.
Takeaways for Your Business
FTC is not taking its foot off the gas in its ongoing effort to crack down on unfounded weight-loss claims.
Though new delivery forms are hitting the market, the traditional capsules and softgels are still top sellers.
Lab tests and third-party verification help companies ensure their weight-management products are safe and legal.
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