December 5, 2005
Manufacturers Expand Functional Food Reach Into Mainstream
DARTMOUTH, Nova Scotia
Manufacturersare foraying into the mainstream functional foods market with the introductionof new products fortified with high-tech ingredients. These manufacturersinclude:
Ocean Nutrition Canada Ltd.
(www.ocean-nutrition.com),introducing Cali-Wraps tortillas fortified with MEG-3®, the companystasteless, odorless marine-sourced omega-3 ingredient (MEG-3) at retail inCanada;
(www.cocoavia.com) launching CocoaVia,a line of healthy chocolate bars and chocolate-covered almonds formulated withhigh-flavanol cocoa powder and liquid-canola plant sterols;
Pepsi-Cola North America
(www.BeNocturnal.com)debuting MDX, a new energy drink based on the companys existing Mountain Dewbeverage and formulated with a power pack containing guarana, ginseng,taurine and D-ribose, available at retail on Nov. 1;
, introducing YoBaby Plus Fruit& Cereal, a baby yogurt fortified with 17 mg docosahexaenoic acid (DHA) per100 calories of product, the amount normally found in breast milk, available atretail beginning in January 2006;
introducing vitaminwater focus,a new eye health beverage formulated with FloraGLO® lutein, from Kemin Health,with vitamins A and C, as well as B vitamins and electrolytes; and unlimited ltd. (www.thinkfeelbe.com) introduced be®... better nutrition for active lifestyles, a new line of all-natural proteinand energy bars, in Target Stores in October.
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