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Manufacturers Expand Functional Food Reach Into MainstreamManufacturers Expand Functional Food Reach Into Mainstream

December 5, 2005

1 Min Read
Manufacturers Expand Functional Food Reach Into Mainstream

Manufacturers Expand Functional Food Reach Into Mainstream

DARTMOUTH, Nova Scotia

Manufacturersare foraying into the mainstream functional foods market with the introductionof new products fortified with high-tech ingredients. These manufacturersinclude:

  • Ocean Nutrition Canada Ltd.

  • (www.ocean-nutrition.com),introducing Cali-Wraps tortillas fortified with MEG-3®, the companystasteless, odorless marine-sourced omega-3 ingredient (MEG-3) at retail inCanada;

  • Mars Inc.

(www.cocoavia.com) launching CocoaVia,a line of healthy chocolate bars and chocolate-covered almonds formulated withhigh-flavanol cocoa powder and liquid-canola plant sterols;

  • Pepsi-Cola North America

(www.BeNocturnal.com)debuting MDX, a new energy drink based on the companys existing Mountain Dewbeverage and formulated with a power pack containing guarana, ginseng,taurine and D-ribose, available at retail on Nov. 1;

  • Stonyfield Farm

, introducing YoBaby Plus Fruit& Cereal, a baby yogurt fortified with 17 mg docosahexaenoic acid (DHA) per100 calories of product, the amount normally found in breast milk, available atretail beginning in January 2006;

  • Glacéau®

introducing vitaminwater focus,a new eye health beverage formulated with FloraGLO® lutein, from Kemin Health,with vitamins A and C, as well as B vitamins and electrolytes; and unlimited ltd. (www.thinkfeelbe.com) introduced be®... better nutrition for active lifestyles, a new line of all-natural proteinand energy bars, in Target Stores in October.

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