GUELPH, Ontario—Nutrasource Diagnostics (NDI)’s third party fish oil testing and certification program, the International Fish Oil Standards (IFOS) Program, has launched a new website to showcase IFOS-certified brands and help consumers make informed choices regarding fish oil supplements.
The new website features a more user-friendly navigation platform, up-to-date educational resources and a responsive, mobile-friendly design.
“We’ve seen a sizeable shift in the way consumers are accessing information, particularly IFOS Consumer Reports," said William Rowe, president and CEO of NDI and founder of the IFOS program. “As a result, our online presence has changed in order to better provide consumers with the information they need to access pure, stable, quality fish oil products."
This year, in addition to its listings of finished products, the IFOS program also expanded its service offerings to include raw material suppliers. The expansion will further aid the fish oil industry in showcasing premium products in a more transparent way.