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SupplySide West Podcast 2: Energy Drink Legal Woes

Energy drinks are a popular choice among consumers, but they are also often a target for regulators, class action attorneys and consumer advocacy groups who believe these products can be dangerous. Brands that offer energy drinks must stay abreast of FDA actions, court happenings and congressional hearings to ensure they stay out of hot water.

Sandy Almendarez

July 8, 2016

Energy drinks are a popular choice among consumers, but they are also often a target for regulators, class action attorneys and consumer advocacy groups who believe these products can be dangerous. Brands that offer energy drinks must stay abreast of FDA actions, court happenings and congressional hearings to ensure they stay out of hot water. 

In this episode, Steve Shapiro, of counsel, Rivkin Radler LLP, and partner, Ullman, Shapiro and Ullman LLP, and Sandy Almendarez, editor in chief, INSIDER, discuss:

  • The problem with FDA’s guidance on the differences between energy supplements and energy beverages.

  • How the definition of “children” is contested between energy drink product marketers and regulators.

  • The energy drink claims that landed companies in courtrooms.

Shapiro will be speaking on this energy product regulations at the SupplySide West Workshop: Capitalizing on the Future of Energy Drinks, Shots and Supplements on Wednesday, Oct. 5 at 9:00 a.m. in Las Vegas. Visit supplysideshow. com for more information and get registered. This session is underwritten by BASF, the official education sponsor of SupplySide West.

Links and Resources

 

Got feedback? Email Almendarez at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — are what drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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