From conflicting media reports to their own failed attempts to shed or keep off excess pounds, many consumers have become skeptical about the efficacy and safety of supplements to support weight loss. Globally, consumer attitudes toward dieting and weight management are shifting to more holistic, health-focused ideals, and the use of efficacious products with research-backed ingredients. Caffeine, probiotics, soy, Garcinia cambogia, and extracts from green tea or hot peppers are at the forefront of many formulations. Takeaways include: *Worldwide, levels of obesity have more than doubled since 1980. *Snack, bite and diet are the most popular terms among recent category trademark applications. *Individual genome testing linked to body weight and fitness is opening doors to personalized nutrition.

Sudhir Ahluwalia

June 7, 2017

1 Min Read
Natural Support for Healthy Waistlines

Table of Contents

Viewpoint: Bikini Bod or Nah?
by Rachel Adams

The Science of Weight Management
by Rachel Adams

Weight Management Ingredient Research
by Sudhir Ahluwalia

Weight Management Marketing Trends
by Lindsey Carnett

Dietary Fiber Definition Poses Challenges to Weight Management Products
by James Hoadley, Ph.D.

The Skinny on Making Weight Loss Claims
by Rachel Gartner, Esq., and Jacqueline Kuler, Esq.

Intellectual Property Trends in Weight Management
by Andreas Baltatzis, Esq. and Gideon Eckhouse, Esq.

About the Author(s)

Sudhir Ahluwalia

Sudhir Ahluwalia ( is a business consultant. He has been management consulting head of Tata Consultancy Services, an IT outsourcing company in Asia, business advisor to multiple companies, columnist and author of the book "Holy Herbs."  Ahluwalia was also a member of the Indian Forest Service.


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