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Slide Show: Chemical Connotations

Research shows that a growing number of consumers have concerns about food additives, and they often think a long, unfamiliar name means the additive is a complex chemical compound. Although every food we eat—whether a just-picked strawberry or a homemade cookie—is made up of chemical compounds, consumers are increasingly seeking out what might be described as “cleaner chemicals.”

May 30, 2014

8 Slides

Research shows that a growing number of consumers have concerns about food additives, and they often think a long, unfamiliar name means the additive is a complex chemical compound. Although every food we eat—whether a just-picked strawberry or a homemade cookie—is made up of chemical compounds, consumers are increasingly seeking out what might be described as “cleaner chemicals.”

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