November 12, 2013
With the explosive consumer demand for nutraceuticals being at an all-time high, developing effective brands has become a major focus for supplement distributors worldwide. Here are some important tips for creating a supplement label design.
Brand Your Label Design to Your Target Audience
Through labeling, distributors are given the opportunity to increase their sales dramatically by creating a brand image that matches their target consumer needs and marketing the intrinsic value of the nutraceutical supplements they offer. According to the Private Label Manufacturers Association (PLMA), as of 2010 private label sales in the U.S alone reached USD $86.4 billion in all retail outlets. While it is extremely important to provide consumers with innovative products and services, distributors must first be successful in creating a private label brand and design that is attractive and appealing to their target market.
Partner with a Premier Supplement Manufacturer
Communicating a companys identity through graphics and visual effects is critical in regard to being successful within the supplement manufacturing industry. A distributor's brand is identified by its appearance, which is representative of your business as a whole. Many consumers associate quality with the appearance of a label. Some companies choose to partner with a supplement manufacturer that offers graphic support for logo, label and package design. Supplement manufacturing companies that offer these services usually have a team of experts that assist distributors with the visual development of their message to ensure a connection with your consumers through packaging and labeling. Along with partnering with a premier supplement manufacturer that offers high-quality graphic services, it is also beneficial to gain some understanding of visual elements.
Visual elements include color, fonts, logo, images and printed information, all which serve an important role in a customers decision-making process. Different colors can grab attention, generate different moods, and support underlying messages. According to the Global Journal of Management and Business Research, each color has a meaning that ignites certain emotions that can stimulate purchasing behaviors. For example, blue is associated with trustworthiness. Its also seen as peaceful, calm, cool and clean. With regard to nutraceutical supplements and vitamins, green is a great color to incorporate, as consumers connect it with nature and natural products. Another color great for labeling is yellow. Because of its vibrancy, yellow hues are a popular attention-grabbing color. It is important to relate your product to the correct colorfor example, energy supplement labels may be best in red, while a sleep support product would be more appropriate in shades of cool purples and blue. Take the time to research your products effects and appropriate palettes for your design.
Proper Printed Label Information
Another factor that influences consumer buying behavior is the printed information that appears on a label. Using proper terminology, approved claims and comprehensible verbiage gives consumers the option to decide if the product is right for them. While the wording on labels should be clear and concise, it is also necessary to ensure the verbiage such as health claims are aligned with FDA regulatory standards. According to FDA, health claims describe a relationship between a dietary ingredient and the risk reduction of a disease or health-related condition. With massive amounts of information accessible to consumers concerning nutraceutical supplements and vitamins, consumers are paying greater attention to labels and the material displayed on them.
During the past few years, the use of QR codes (quick response codes) on product labeling has grown in popularity. In September 2012, Comscore reported usage of QR codes in Europe by smartphone users doubled in 12 months to 96 percent with 71.7 percent of the user population using the technology for product information. QR codes on label designs allow consumers to easily find more information regarding a company and product, and allows for increased marketing opportunities and brand awareness among a brand's core market.
Through private labeling, distributors are able to respond to exactly what consumers desire. Constant product advances make it imperative that you are constantly evaluating what goes into the private label design, and that a brand stays up to date with current trends within the industry. Be sure that the product information is current and consistent with todays latest trends and developments. When creating a private label design it is important to graphically represent credible claims and exceptional performance at a price that supports its value.
Developing a private label product design requires detailed insight of the consumer, and a distributor has a unique knowledge of consumer needs. It is important to use this to your advantage by working alongside a prominent supplement manufacturer who will make this process easier.
Brianne Vaskovardzic , a representative for industry-leading dietary supplement manufacturer Private Label Nutraceuticals, enjoys tracking and analyzing the latest trends, exciting developments, and breaking news within the nutritional product industry. To stay on top of the latest nutritional industry trends, follow her on Twitter @PLNutra or visit the Private Label Nutraceuticals blog.
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