International research revealed consumers are willing to pay more for products containing ingredients they recognize.

December 28, 2016

1 Min Read
Infographic: Recognizable Ingredients Resonate With Consumers

A 2016 survey commissioned by PR agency Ingredient Communications examined consumer willingness to pay higher retail prices for finished products containing recognized and trusted ingredients. The results suggested a significant opportunity exists to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.

This infographic was excerpted from the survey results. Click the following link to the Food & Beverage Perspectives blog to read more.

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