Consumers Want More Fiber-Enriched Products

DECATUR, Ill.A new study conducted on behalf of Tate & Lyle found that despite the nearly 90% of Americans who believe digestive health is a top health priority, only 50% believe they need more fiber in their diets and are interested in buying products with added fiber.

Results also reveal 9 out of 10 parents believe fiber is an important nutrient to include in their childrens diets, and more than 85% of parents believe fiber is important for their own diets as well. The study also found more than 50% of consumers always or usually read front-of-package nutritional claims, and 3 out of 10 consumers are looking specifically for fiber content.

In our consumer research weve consistently found that consumers read labels for fiber content in an effort to add more fiber to their diets," said David Lewis, Director, Health and Wellness, Tate & Lyle. A fantastic opportunity exists for food and beverage processors to add a well-tolerated fiber like PROMITOR Dietary Fiber to their products and spotlight it on the label, especially with the Nutrition Keys initiative gaining momentum."

To highlight the importance of fiber, Tate & Lyle launched its new PROMITOR Dietary Fiber website as a resource for marketers, food scientists and nutrition scientists to find out the latest fiber news, consumer insights, applications and case studies. The website also features a section dedicated to peer-reviewed nutrition studies using PROMITOR Soluble Corn Fiber.