Clean Label: Raising the Bar

Increased snacking trends, consumers’ busy lifestyles and the desire for convenient on-the-go nutrition are opening the door to increased opportunity for innovation in the snack bar sector. Growth in the global snack bar sector, including breakfast bars, energy and nutrition bars, fruit bars, granola/muesli bars and other snack bars, will continue to come from consumers choosing the snack bar as an in-between meal snack or a substitute for meals entirely, most notably breakfast.