Marketing in a CBD world: Avoiding unnecessary pitfalls – webinar

Now on-demand!

CBD, and cannabinoids in general, represent a massive functional ingredient opportunity–despite having zero FDA oversight or regulation. Whether you are a food processing company, product formulator or brand marketer, navigating the FDAs merky waters can be challenging. In this complimentary webinar you’ll learn from Caliper’s experience as a seasoned and innovative cannabis and cannabinoid manufacturer, and producer of a clinically proven ingredient for consumer brands, how to avoid common pitfalls and create a path to success in the market.

Register for this live webinar to learn: 

Moderator:

Fran Schoenwetter
Content Marketing Director, Informa Markets

Speaker:

Missy Bradley
Vice President, Brand and Co-Founder, Caliper Foods

Missy Bradley is the Vice President of Marketing and Co-Founder of Caliper Foods. Missy has led the brand development and launch of both the Caliper and Ripple brands for the last 7 year. Prior to her work with Caliper, she was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist, having previously held positions at Wired magazine, Hour Detroit magazine and PR Newswire.

Missy holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan.