February 3, 2022
Sponsored by Caliper
CBD, and cannabinoids in general, represent a massive functional ingredient opportunity–despite having zero FDA oversight or regulation. Whether you are a food processing company, product formulator or brand marketer, navigating the FDAs merky waters can be challenging. In this complimentary webinar you’ll learn from Caliper’s experience as a seasoned and innovative cannabis and cannabinoid manufacturer, and producer of a clinically proven ingredient for consumer brands, how to avoid common pitfalls and create a path to success in the market.
Register for this live webinar to learn:
How to avoid those pesky (and meaningless?) FDA Warning Letters
How to plan your marketing strategy and budget
How to play (or not play) in SEO and social
How to avoid pitfalls, and/or get back up
Content Marketing Director, Informa Markets
Vice President, Brand and Co-Founder, Caliper Foods
Missy Bradley is the Vice President of Marketing and Co-Founder of Caliper Foods. Missy has led the brand development and launch of both the Caliper and Ripple brands for the last 7 year. Prior to her work with Caliper, she was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist, having previously held positions at Wired magazine, Hour Detroit magazine and PR Newswire.
Missy holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan.
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