Marketing in a CBD world: Avoiding unnecessary pitfalls – webinar

Discover how to navigate the complex regulatory, marketing and social media waters of the CBD market.

February 3, 2022

1 Min Read

Now on-demand!

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CBD, and cannabinoids in general, represent a massive functional ingredient opportunitydespite having zero FDA oversight or regulation. Whether you are a food processing company, product formulator or brand marketer, navigating the FDAs merky waters can be challenging. In this complimentary webinar you’ll learn from Caliper’s experience as a seasoned and innovative cannabis and cannabinoid manufacturer, and producer of a clinically proven ingredient for consumer brands, how to avoid common pitfalls and create a path to success in the market.

Register for this live webinar to learn: 

  • How to avoid those pesky (and meaningless?) FDA Warning Letters

  • How to plan your marketing strategy and budget

  • How to play (or not play) in SEO and social

  • How to avoid pitfalls, and/or get back up

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Fran Schoenwetter
Content Marketing Director, Informa Markets

Missy Bradley
Vice President, Brand and Co-Founder, Caliper Foods

Missy Bradley is the Vice President of Marketing and Co-Founder of Caliper Foods. Missy has led the brand development and launch of both the Caliper and Ripple brands for the last 7 year. Prior to her work with Caliper, she was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist, having previously held positions at Wired magazine, Hour Detroit magazine and PR Newswire.

Missy holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan.

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