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Workshop: Post-pandemic perspectives on immune health

Learn about the rise of pre-, pro- and postbiotics for immune system support.

Duffy Hayes

October 28, 2021

A market on the upswing before COVID-19 has been propelled to new heights amid fresh consumer attention to the category and a rejuvenated focus on immune health. Natural products customers are now seeking regular maintenance of their immune system, bucking the previous seasonality of the category. Brands have responded with an influx of products targeting immunity, many combining with other ingredients aimed at gut health, sports performance, healthy aging and mental function.

This session will cover:

  • The swift rise of pre-, pro- and postbiotics for immune system support

  • New understanding of vitamin D’s role in immune system strength, and the controversies associated with studying vitamin D in the context of COVID-19

  • Supply chain issues among some of the most popular immune health ingredients

  • Functional foods and beverages, as well as new delivery formats targeting immune health

About the Author(s)

Duffy Hayes

Assistant Editor, Natural Products Insider

Duffy Hayes joined Informa Markets and Natural Products Insider in January 2020. He has more than two decades of experience as a working journalist, previously as an editor and reporter at a daily newspaper and also as a B2B journalist in the telecommunications and home security industries.

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