The protective halo of immune health – digital magazine

Stress, digestion issues and heart health are on the minds of supplement consumers post-pandemic. Looking for more bang for their buck and scientifically backed ingredients, these year-round supplement buyers are ideal targets in a new and growing market of immunity-plus products, which aim to support immune-adjacent categories like gut health, sleep and energy with combination formulations. Probiotics, palmitoylethanolamide (PEA), colostrum and mushrooms are ingredients on the rise and increasingly being used on the innovative edge of the new immunity-plus sector, helping savvy brands stand out in a crowded field.