May 26, 2020
If there is a silver lining to the COVID-19 pandemic, it’s that this global crisis has pushed health to the forefront of consumers’ minds. Along with practicing social distancing, running errands only when necessary and taking other measures to lessen their risk of exposure to the virus, Americans everywhere are reevaluating their diet and lifestyle habits. Consumers are aiming to bolster their immune system against the coronavirus—or any other pathogen that could cross their path—both now and down the line. In other words, they want to prepare their bodies as best they can.
While tried-and-true immune health solutions such as elderberry, vitamin C and zinc will continue selling well this coming year, now is also a prime time to introduce innovative new options. There is a larger captive audience for immune support than perhaps ever before—and there are so many different ways in which dietary supplement ingredients can influence the immune system.
You May Also Like
The rise of ashwagandha: A case study in a growing and evolving category – articleNov 28, 2023
Ashwagandha: Roots for wellness, leaves for soil – articleNov 28, 2023
Creatine, whey protein, beta-alanine among picks in NFL-style draft at SupplySide WestDec 01, 2023
Unleash the power of ‘combos’ supplements to meet consumer demand – infographicNov 22, 2023