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Immune health rising – digital magazine

Immune health rising – digital magazine
Consumers during COVID have propelled the immune health segment to the top as they seek out solutions that include elderberry, zinc, and vitamins C and D, and formulators are delivering with new innovations in delivery format and combinations. Mounting scientific research also has evaluated the potential of various botanicals for immune health, often validating traditional uses in the process.

Takeaways for your business:

• Several ingredients not atop the “obvious” list can play important roles in immune system support.
• The consumer surge has driven innovation, but also highlighted the need for claims scrutiny.
• An abundance of 2020 market data can help guide product launches and branding decisions.

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