Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Immune health: Empowering resistance – deep dive

Prior to the pandemic, immune support was among the top three reasons consumers purchased supplements. NBJ predicts the category will see unprecedented growth in 2020 at more than 50%. Immune ingredients generally fall in two categories—strengthening natural barriers or directly modulating biological processes underlying immune response. Probiotics, prebiotics, mushrooms, pomegranate extract, echinacea, curcumin, omega-3, olive leaf and more are among the category’s popular formulation offerings.

Sep 16, 2020

Takeaways for Your Business:

• As pandemic hype skyrocketed in March 2020, so too, did sales of vitamin C, elderberry and echinacea.
• Immune health is seeing a shift from seasonal support to wellness as part of a daily health regimen.
• From beverages and shots to fortified fizztabs, diverse delivery formats continue to attract consumers.

Register to access this resource

Registering as a member of Natural Products INSIDER Digital will give you free access to premium content including digital magazines, webinars, whitepapers and more.