Education Session: Immune health as the new baseline for general healthEducation Session: Immune health as the new baseline for general health

The supplement industry may have already seen immune health’s peak pandemic sales, but the category is still thriving and likely will morph to a place akin to multivitamins, where consumers address immune health nutrient needs year-round. This session will cover market data that shows current consumer interest and future predictions in the immune health category, tips on marketing immune health to consumers year-round and the science of consistent supplementation for immune health.