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Product innovation for microbiome support – podcast

Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner.

Rachel French

April 11, 2019

Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner. This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.

Perkins and Adams discuss:

  • The need for natural and safe household cleaners;

  • The process of innovation supporting Counter Culture products; and

  • Ensuring efficacy of a probiotic-based cleaner.

Links and resources:

NEXTY Award winners for Natural Products Expo West 2019

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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