Trust, education and differentiation are keys to CBD brand success

CBD/hemp month is over, but here is a bonus video discussion of how CBD brands can navigate the crowded market filled with regulatory and consumer challenges.

Steve Myers, Senior Editor

August 4, 2021

1 Min Read
CBD video Niche Delight

The entrepreneurial gold rush in a CBD market corralled by elusive and competing state and federal regulations has already suffered financial setbacks and business failures. This is no arena for the faint of heart or mind. The continued buzz around this hemp-derived cannabinoid, coupled with some glimmers of hope on the regulatory front, still offer opportunity to brands savvy and determined enough to navigate the rocky waters.

Insider’s Steve Myers sits down with Crystal Webber, founder of product development and supply chain consultancy Niche Nutrition, and Brandon Croucher, CEO of rising CBD ingestible brand Delight Café, to shed some light on the challenges facing such brands and how they can stand out in this crowded space by focusing on trust, quality, communications and community.

This video discussion will touch on:

  • Ensuring quality CBD ingredients in the right form and dose for the desired application.

  • Engaging consumers with clear, informative messaging about CBD and any benefits or effects

  • Considering the entire product, including the packaging and how it impacts the environment.


About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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