SupplySide West trends: North American vs. European landscape – podcast

Sandy Almendarez and Charlie Bastiaanse discuss trends seen at SupplySide West 2019, and how they compare to the European and Asia-Pacific dietary supplement and nutraceutical landscape

Sandy Almendarez, VP of Content

October 28, 2019

While supply chain players do a good job of keeping up with trends happening globally, the success of micro-markets and individual ingredients lies in the hands of regional consumers and that all-important regulatory red tape.

Vitafoods Insights’ associate editor, Charlie Bastiaanse, joins Sandy Almendarez, content director, to compare trends across North America, Europe and Asia.

This podcast will cover:

  • Retail-ready CBD in all its glory gaining traction in the U.S. market compared to Europe, which continues to face regulatory challenges. Despite consumer awareness and demand, CBD remains classified as a Novel Food with food authorities delaying reclassification until research advances.

  • Sweeteners and flavour technology in the spotlight, especially for CBD and omega-3 ingredients.

  • Digestive health is particularly prominent in Europe and across the APAC region, especially in beverage finished products.

  • Why claims and certifications matter, and how to adjust messaging to the confused consumer.

Charlie Bastiaanse can be reached at [email protected]


About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like