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Report: Consumers Are Ready to Drink Tea

As people look for healthier refreshment alternatives, the popularity of ready-to-drink (RTD) tea has skyrocketed.

August 22, 2014

1 Min Read
Report: Consumers Are Ready to Drink Tea

Report Summary

Tea has long been an international staple, whether consumed ceremonially, culturally or socially. In recent yearsparticularly as people look for healthier refreshment alternativesthe popularity of ready-to-drink (RTD) tea has skyrocketed. The category offers ample opportunity for continued growth.

Editor's Take

Small and large brands have grabbed hold of innovation, experimenting with different types of tea, flavors, ingredients and packaging. Super-premium has fared well, particularly when championing social justice platforms such as fair trade and certified organic.

Takeaways for Your Business

  • Convention defines "tea" as any drink created by brewing botanicals such as herbs, flowers or twigs.

  • RTD tea companies have benefited from the perceived health attributes associated with classic tea.

  • Robust growth is expected in the premium and super-premium markets in the United States and Canada.

Allen Flavors

Allen Flavors, Inc. is a world renowned US proprietary beverage formulation, flavor and ingredient company supplying custom flavor creation, beverage bases and premixes to the beverage industry since 1991. Our expertise in tea beverages is legendary in the beverage industry. We maintain the technology, talent, resources and passion to support our customers technically both pre and postproduction putting them at the leading edge of industry innovation. Our expertise is with you from raw material selection to the bottler and beyond.

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