Growth in the U.S. Botanicals Market

In 2013, herbs and botanicals achieved their biggest year of growth since the late 1990s with retail sales exceeding $6 billion.

Josh Long, Associate editorial director, Natural Products Insider

February 5, 2015

1 Min Read
Growth in the U.S. Botanicals Market

It’s a good time to be a marketer of botanical and herbal dietary supplements, as data shows.

American consumers are increasingly embracing natural products. In September, HerbalGram—the journal of the nonprofit American Botanical Council (ABC)—revealed in a market report that 2013 retail sales of herbal and botanical dietary supplements rose 7.9 percent to USD $6.032 billion, marking the 10th consecutive year that sales grew in the United States.

Herbs and botanicals achieved their biggest year of growth since the late 1990s, according to the 2013 market statistics, which were calculated by Nutrition Business Journal, and excluded sales of herbal teas, cosmetic products, and over the counter (OTC) and prescription medications. Herb retail sales decreased in 2002 and 2003 before increasing in 2004 for what would mark the first of 10 consecutive years of growth, according to the market report.  

“Consumers continue to express strong demand for a wide variety of herbs, phytomedicines and other plant-based ingredients for their many health benefits," Mark Blumenthal, HerbalGram editor-in-chief and ABC founder and executive director, said in a statement. “Over the past decade — even during the major economic downturn — retail sales statistics demonstrate the increasing level of interest and confidence that American consumers place in the herbal sector of the dietary supplement market."

The forecast underscores that botanicals are increasingly appealing to consumers around the world and perhaps proof enough of their efficacy in promoting health.

Read the full article, “For Entire Decade, U.S. Botanicals Market Grew," in the latest Botanicals Digital Issue.

About the Author(s)

Josh Long

Associate editorial director, Natural Products Insider, Informa Markets Health and Nutrition

Josh Long directs the online news, feature and op-ed coverage at Natural Products Insider, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a focus on regulatory issues, including at the Food and Drug Administration.

He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit.

Connect with Josh on LinkedIn and ping him with story ideas at [email protected]

Education and previous experience

Josh majored in journalism and graduated from Arizona State University the same year "Jake the Snake" Plummer led the Sun Devils to the Rose Bowl against the Ohio State Buckeyes. He also holds a J.D. from the University of Wyoming College of Law, was admitted in 2008 to practice law in the state of Colorado and spent a year clerking for a state district court judge.

Over more than a quarter century, he’s written on various topics for newspapers and business-to-business publications – from the Yavapai in Arizona and a controversial plan for a nuclear-waste incinerator in Idaho to nuanced issues, including FDA enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Since the late 1990s, his articles have been published in a variety of media, including but not limited to, the Cape Cod Times (in Massachusetts), Sedona Red Rock News (in Arizona), Denver Post (in Colorado), Casper Star-Tribune (in Wyoming), now-defunct Jackson Hole Guide (in Wyoming), Colorado Lawyer (published by the Colorado Bar Association) and Nutrition Business Journal.

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like