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Creating competent curcumin goods

Creating competent curcumin goods
Curcumin—the principal curcuminoid of turmeric (Curcuma longa)—has long been used in ancient cultures for its antioxidant and anti-inflammatory properties. Modern applications span sports nutrition and skin care to immune health and cognitive therapies, and attract consumers of different genders and ages, making it an ingredient with vast potential. Data indicate the global curcumin market was worth more than US$46 million in 2016, and is projected to exceed $110 million by 2024.

Takeaways for your business

• Turmeric is an FDA-approved food colorant popular in functional foods and beverages.
• Brands must use caution when making claims, as many benefits have anti-inflammatory mechanisms.
• Companies have developed innovative technologies to help circumvent curcumin bioavailability issues.

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