Botanical ingredients revitalizing CPG products
Botanicals have been used in food, beverage and supplement applications for centuries, with many functional benefits translating from anecdotal legend to the modern-day lab. Consumers are gravitating to the clean label, functional and nutritional benefits of botanicals such as turmeric, ashwagandha, amla and reishi mushrooms. However, botanicals can impact flavor, texture, color and more, so skillful formulation is a must. Proper ingredient testing and authentication are also critical, as is mindfulness of regulatory considerations.
Takeaways for your business
• Online resources such as reference monographs are available to aid in ingredient authentication.
• The regulatory obligations surrounding botanical use have been unevenly enforced in the industry.
• Combining a familiar botanical with an exotic one can increase consumer acceptance of a new product.
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