Bell Flavors & Fragrances launched its new U.S. website in an effort to showcase its products and services in a more transparent way and for better functionality and design.
The new website offers detailed information about the company and its products, along with better visual language, user-friendly navigation and a news section so visitors can see the latest innovations in flavors and fragrances. The four Bell product linesflavors, fragrances, botanicals and ingredient specialtiesare highlighted in distinct sections that expand on services and specific applications.
Another change at Bell is the appointment of Kelli Heinz as the director of marketing and industry affairs at the headquarters in Northbrook, IL. Heinz will coordinate Bell's marketing teams in North American, South America, Mexico, Asia Pacific and China in order to establish communication between markets. She will also maintain Bell's professional relationships with industry associations to increase awareness of the company.
Heinz is currently on the board of directors for the WFFC Chicago chapter, a program committee chair for Flavor & Extract Manufacturing Association (FEMA) and on the communications committee for International Fragrance Association North America.