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SupplySide West Podcast 34: The Next Trends in Heart Health SupplementsSupplySide West Podcast 34: The Next Trends in Heart Health Supplements

Stand out ingredients in the heart health market are phytosterols, coenzyme Q10 (CoQ10) and garlic; omega-3 are still strong, but sales are declining. However, the big ingredient innovation in heart health ingredients is probiotics, according to Monica Feldman, group director of client services, Nicholas Hall Group of Companies.

Stand out ingredients in the heart health market are phytosterols, coenzyme Q10 (CoQ10) and garlic; omega-3 are still strong, but sales are declining. However, the big ingredient innovation in heart health ingredients is probiotics, according to Monica Feldman, group director of client services, Nicholas Hall Group of Companies.

In this podcast, Feldman and Sandy Almendarez, editor in chief, INSIDER, discuss the global and U.S. market for heart health supplements, including

  • Specific market data numbers for CoQ10, fish oils, phytosterols and garlic

  • The bestselling delivery forms for heart health supplements, and the innovations expected in delivery

  • The future of heart health supplements, which will target women and feature probiotics

Feldman is speaking at the SupplySide West Workshop, “Nutrition for Heart Health” on Friday, September 29 at 8:30-11:30 a.m. in Las Vegas. This session is underwritten by Nicolas Hall and Companies, Japan Bio Sciences Lab and Natec. Visit supplysideshow.com for more information and to get registered for the show.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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