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Aging consumers are focused on their overall health and energy as well as on specific conditions, such as heart health and brain health. Supplement brands that want to target this important demographic would be smart to focus on healthy lifestyles in their messaging, according to Matthew Oster, industry manager, consumer health, Euromonitor International. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Oster discusses market data and opportunities in the healthy aging category.
Aging consumers are focused on their overall health and energy as well as on specific conditions, such as heart health and brain health. Supplement brands that want to target this important demographic would be smart to focus on healthy lifestyles in their messaging, according to Matthew Oster, industry manager, consumer health, Euromonitor International. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Oster discusses market data and opportunities in the healthy aging category, such as:
The drivers that encourage older consumers to use supplements.
The health concerns the aging population are looking to address with health and nutrition products.
The global regions with the most opportunity for healthy aging products.
Oster will be speaking at the SupplySide West Workshop “Supporting Healthy Aging With Targeted Formulations, Product Forms” on Tuesday, Sept. 26 at 1:30 to 4:30 p.m. Visit supplysideshow.com for more information and to get registered.
VP of Content, Informa
• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.
• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.
• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.
Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.
In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!
Arizona State University
Senior Head of Consumer Health, Euromonitor International
Matthew Oster is the senior head of consumer health at Euromonitor International, overseeing the industry’s research and leading a team of experts in 100 markets worldwide. He provides insight on consumer trends, key markets, the competitive landscape and growth opportunities in the global consumer health space to help organizations make strategic business decisions. Oster has worked in market research since 2011, and his insights are often presented at industry conferences, via news outlets and in bylined articles.
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