Aging consumers are focused on their overall health and energy as well as on specific conditions, such as heart health and brain health. Supplement brands that want to target this important demographic would be smart to focus on healthy lifestyles in their messaging, according to Matthew Oster, industry manager, consumer health, Euromonitor International. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Oster discusses market data and opportunities in the healthy aging category, such as:
- The drivers that encourage older consumers to use supplements.
- The health concerns the aging population are looking to address with health and nutrition products.
- The global regions with the most opportunity for healthy aging products.
Oster will be speaking at the SupplySide West Workshop “Supporting Healthy Aging With Targeted Formulations, Product Forms” on Tuesday, Sept. 26 at 1:30 to 4:30 p.m. Visit supplysideshow.com for more information and to get registered.