Steve French, managing partner, Natural Marketing Institute (NMI) and Rachel Adams, managing editor, discuss the opportunities and challenges of the heart health market. French will speak during Heart Health Marketplace at Ingredient Marketplace, April 18-20, in Orlando.

The heart health market consists of two primary categories: consumers who are managing heart-related conditions and consumers looking to prevent cardiovascular disease (CVD). There’s room for growth in heart health market, but companies looking to innovate within the category need to create products that appeal to the category’s consumers. Steve French, managing partner, Natural Marketing Institute (NMI), will discuss these topics and more during Heart Health Marketplace at Ingredient Marketplace, April 18-20, in Orlando.

In this episode, Rachel Adams, managing editor, and French, discuss:

  • The target demographics of the heart health market and what’s driving their purchase decisions;

  • Where opportunities lie in the heart health market; and

  • How brands can stay competitive in the growing market.

Links and resources:

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Steve French

Chief Operating Officer, Natural Marketing Institute

As COO, Steve French ([email protected]) leads Natural Marketing Institute (NMI), a strategic consulting, market research and business development firm specializing in the health, wellness and sustainability marketplace. He has over 30 years of related experience and insight into today’s consumer and market trends, and has pioneered a range of consumer databases to help clients navigate, identify and validate market opportunities. Prior to joining NMI, French spent 15 years at PepsiCo, Mars and Marriott.

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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