BASF Features Young at Heart at SupplySide West

BASF, exclusive SupplySide West Education Program sponsor, features science-based dietary supplement innovations for ‘Young at Heart’

September 29, 2016

3 Min Read
BASF Features Young at Heart at SupplySide West

Press Release

BASF Nutrition & Health, will showcase innovative delivery formats with ingredients essential for healthy aging at SupplySide West on Oct. 4 to 8 at the Mandalay Bay in Las Vegas.

As the exclusive sponsor of the SupplySide West Education Program for the 14th year, BASF is also encouraging the 14,000 attendees to take advantage of events featuring leaders in their fields.

“Our customers remind us daily that credible science and information are critical to driving their business forward," said BASF’s John Helfrick, director of human nutrition, North America. “That’s why we continue to sponsor these 120 hours of education sessions which provide valuable insights on the issues impacting our customers’ success."

Helfrick explained that the relationship between form and function directly impacts the success of dietary supplements, especially those targeting older adults.

“BASF’s combined nutrition knowledge and proprietary technology allows us to collaborate with customers in developing products that are effective, convenient, and easy to take for the 50 percnet of adult consumers who have difficulty swallowing tablets," he said.

BASF invites attendees to sample and discuss healthy aging prototypes:

  • SightShield ODT with carotenoids features Ludiflash®, a novel excipient

  • PronovaPure™ Total Omega-3 Heart and Brain Mighty Gels

  • “Young at Heart" Chews with plant sterols

  • Tonalin® CLA in convenient Protein Bites to help maintain lean muscle

Cara Welch, Ph.D., FDA’s Senior Advisor, Office of Dietary Supplement Programs, will be the Featured Speaker on Oct. 6 from 9 am to 11 am in South Seas F on the level 3 of the Mandalay Bay. The presentation is open to all registrants. Dr. Welch will offer insights on new dietary ingredients notifications, good manufacturing practices compliance, warning letters, joint actions taken with federal and state regulators, and more. Bring your questions to BASF’s Meet & Greet with Dr. Welch immediately following her presentation until noon at booth ii133.

Michael Pariza, PhD, Emeritus Director, Food Research Institute, University of Wisconsin-Madison, will share conjugated linoleic acid (CLA) research discovered in his lab and how findings can support products to safely and effectively reduce body fat and build lean muscle. Separate registration is required for his workshop: “Strategies for Successfully Navigating the Weight Management Market" on Oct. 5 from 1:30 pm to 4:30 pm in South Seas F. Attendees are invited to meet the internationally recognized scientist on Oct. 6 at BASF booth ii133 from 1:30 pm to 2:30 pm.

A special panel will discuss new insights industry is taking to enhance self-regulatory initiatives and develop more robust traceability and transparency systems across the supply chain. Open to all registrants on Oct. 7 from 11:30 am to noon on the Expo floor in booth EE182, understand the role companies have in bolstering consumer confidence. Meet Janet Roberson, BASF’s Quality Manager; Guru Ramanathan, Ph.D., GNC’s Senior Vice President & Chief Innovation Officer; Dadrion Gaston, Walmart’s Senior Director, Health & Wellness Product & Supply Chain Safety; and Christine Burdick-Bell, Pharmavite’s Vice President & General Counsel.

Joseph Mortiz, PhD, BASF’s Science Manager, will deliver a Launchpad presentation showcasing 5 things product innovators may not know about BASF’s sterols and how they can enhance a company‘s heart health portfolio. The 5-minute presentation is on Oct. 7 at noon in booth EE182.

 For more information, visit

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