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SupplySide West Podcast 79: Formulating Natural Cosmetics

In this SupplySide West edition of the Healthy INSIDER podcast, Rachel Adams, managing editor, and Perry Romanowski, vice president of Element 44 Inc., discuss strategies for formulating natural cosmetics.

There are no “natural” cosmetics, but there are formulation strategies that can be followed to create cosmetics and personal care products that are more “natural” than standard products.

In this SupplySide West edition of the Healthy INSIDER podcast, Rachel Adams, managing editor, and Perry Romanowski, vice president of Element 44 Inc., discuss strategies for formulating natural cosmetics.

  • Use of greenwashing as formulating strategy, which involves slight modifications of standard cosmetic formulas to provide natural appeal and allow for natural marketing;

  • Use of standards such as those developed by USDA or NSF, among others, in natural cosmetics formulation; and

  • Prevalence of “natural” cosmetics in the market vs. standard/conventional products.

Links and Resources:

Got feedback? Email Adams at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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