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As people become more confident in herbs and their versatile health-enhancing functions, the category of brain health is steadily on the rise, with botanicals such as ashwagandha, Schizandra, Rhodiola rosea and coffee finding favor.
As people become more confident in herbs and their versatile health-enhancing functions, the category of brain health is steadily on the rise. Enhancing mental clarity, memory, thought formation and overall mental energy are sought-after effects, inspiring formulators to search for novel ingredients and combinations for innovative products. As the science on these brain-enhancing agents advances, the natural products sector has a unique opportunity to offer safe, effective botanicals that enhance cognitive health.
Author and educator Chris Kilham, the Medicine Hunter, has traveled the world in search of natural, plant-based ingredients used by different cultures—often dating back hundreds or even thousands of years.
In this podcast, Kilham and Karen Butler, content marketing manager, discuss:
• The definition of an adaptogen, and the beneficial attributes of these powerhouse botanicals.
• Top brain boosters such as ashwagandha, Schizandra and Rhodiola rosea
• The potential of drinking coffee to support brain health, and how it differs from green coffee bean extract.
Kilham will be speaking at the “Next-Gen Ingredients for Brain Health” Panel Discussion, Wednesday, Sept. 27, from 2 to 4 p.m. at SupplySide West. Visit supplysideshow.com for more information and to get registered.
Senior Managing Editor, Informa Markets
Karen Butler is a senior managing editor at Informa Markets. For more than two decades, she’s worked in a variety of editorial roles, covering topics such as animal nutrition, functional beverages, and dietary supplement ingredients and trends. Reach her at [email protected].
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