Health and nutrition products can address immunity in myriad ways. Immune health is comprised of many body systems from digestion, sinuses, lungs and beyond, allowing product manufacturers many opportunities to improve the well-being of consumers...
The new breed of digestive health marketing attracts younger consumers by marrying the promotion of a non-sexy topic (good and bad bacteria) in a tasteful manner while lightly touching on the humorous side.
The story in sports recovery is many more types of athletes with distinct needs, more distribution channels, more food-based products, cleaner labels, new ingredients and new uses for older ingredients.
In a matter of a few short years, the sports nutrition market has expanded into one that offers fitness and lifestyle support for consumers of every level of athletic ability, from weekend warriors and amateur athletes to senior citizens and beyond.
While reliable biomarkers and mechanisms of action exist for almost every other area of health, suitable markers for digestive health are still emerging.
Research from Natural Marketing Institute (NMI) shows gaps in perceptions and needs between what consumers want and what suppliers are offering.
Many consumers are misinformed about probiotics, creating an opportunity for brand holders to provide education and speak to product differentiation.