Retail sales of natural and organic products and dietary supplements in Arizona are predicted to nearly double between 2012 and 2020, hitting $3.72 billion, according to new data from the United Natural Products Alliance (UNPA).

Heather Granato, VP, Partnerships & Sustainability

July 22, 2015

2 Min Read
AZ Natural Health Retail Sales Top $1.9 Billion, Per UNPA Report

Living in Arizona, sometimes I think we take it for granted how much there is here related to the natural products industry. We have large contract manufacturers, leading multi-level marketing firms, a number of focused retail outlets such as Sprouts and Hi-Health, as well as the Southwest College of Naturopathic Medicine (SCNM), one of the top providers of naturopathic and integrative and complementary medicine education. However, it’s one thing to have an inkling, and another to see how it all plays out.

The United Natural Products Alliance (UNPA), which hosted its annual member meeting in the Grand Canyon state in May, released a report, “The UNPA 2005-2020 Arizona Natural Products Retail Economic Report," featuring data compiled by the Natural Marketing Institute (NMI). While the big picture facts were shared with us at the UNPA Arizona State Chapter meeting, held at SCNM, UNPA released the numbers publicly, providing quite a look at the economic impact and market drivers in Arizona.

The data shows sales of natural and organic products at retail grew from $1.29 billion in 2005, to $1.94 billion in 2012, and should reach $3.72 billion by 2020. UNPA noted the growth in Arizona is being driven not only by core natural products consumers, but by more mainstream shoppers as well. A total of 30 percent of consumers come from two groups—the Well-Beings (market leaders who are driven to health for prevention) and Fence Sitters (“wannabe" healthy folks striving for a healthier lifestyle)—and account for more than half of natural health products sales in Arizona.

According Loren Israelsen, president of UNPA, this type of state-based economic data is critical to the industry’s growth. “The natural health products industry is a dynamic, robust and maturing segment, a significant employer and producer of goods and services, and an important component of American commerce," he said. “Our industry continues to increase its health and wellness messaging and with that comes the need to educate elected representatives about the economic impact of responsible industry. Being able to share reliable sales and consumer demographics information with Congressional representatives in key states is crucial to our continued growth and viability."

As an Arizona-based operation, Informa Exhibitions is also active with UNPA’s Arizona State initiative, and we are looking forward to supporting the growth of natural products sales here and across the country.

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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